Twisting the brand

During this project I am going to be exploring how I can take a well known strong brand such as Apple, Gucci, Nike, Patagonia or Polestar and interpret that specific brand into a complete different business venture, keeping in mind what the brands are about as well as there visuals incorporating that into a whole space that can be adapted for that sole purpose.
I would like to take a brand that I don’t necessarily know too much about and make sure that my research really investigates the brand and what they stand for. I`m wanting to look into ideas that can be versatile and something that I can really adapt to the brand.
The brand that I have chosen is Patagonia. I felt like with this brand being one of the lesser known brands from the list it would give me the opportunity to explore their ethos of being such a naturally friendly and sustainable company.
I have also chosen to take Patagonia and turn it into a Day Nursery. My thoughts behind this was of the idea that I could brand this nursery with nature at the fore front, focussing on the fact nature can help teach children in a calmer surrounding.